“橙”交2.78亿元！廉江红橙产业大会启幕，万亩橙园甜粤西

Core Insights - The 2025 Lianjiang Red Orange Industry Conference has commenced, showcasing the region's commitment to promoting its red orange industry and enhancing its brand recognition [4][5][3] - A total of 10 cooperative projects were signed during the conference, amounting to 278 million yuan, reflecting strong market confidence in the quality and brand of Lianjiang red oranges [7][8][9] Group 1: Industry Development - Lianjiang red oranges have evolved from being a "national banquet fruit" to a "golden industry," with an annual output value reaching 2.5 billion yuan [20] - The industry has seen significant advancements in standardization, industrialization, and branding, with 10 planting bases awarded the title of "standardized demonstration garden" [21][22] - The product line is expanding beyond fresh fruit to include over 20 deep-processed products, involving 8 leading agricultural enterprises and nearly 100,000 workers [26][27] Group 2: Marketing and Promotion - The conference adopted an innovative "1+1+2+3+N" model to integrate industry, culture, and public welfare, enhancing community engagement [29] - A promotional slogan highlighting the unique flavor profile of Lianjiang red oranges was launched, alongside a campaign to encourage public participation [30][31] - A series of events, including live streaming by influencers and tourism routes, aim to boost sales and attract visitors to experience the local culture [33][34] Group 3: Future Outlook - Lianjiang is focusing on technological empowerment, brand enhancement, and innovative business models to drive high-quality economic development [43][45] - The conference featured various activities to showcase the achievements in urban and rural development, emphasizing the city's commitment to becoming a national model [38][39]