DIVB: A Solid And Cheap Core Dividend ETF, But I Prefer FDVV

Core Insights - The iShares Core Dividend ETF (DIVB) was previously rated a "hold" due to its solid diversification, value, and dividend yield features, but had an unappealing factor mix [1] Analyst Background - The Sunday Investor specializes in U.S. Equity ETFs and has a strong analytical background, holding a Certificate of Advanced Investment Advice and completing educational requirements for the Chartered Investment Manager designation [1] - The Sunday Investor has developed a proprietary ETF Rankings system that evaluates nearly 1,000 ETFs based on various factors, resulting in a composite score from 1-10 [1] ETF Rankings System - The ETF Rankings system assesses factors such as costs, liquidity, risk, size, value, dividends, growth, quality, momentum, and sentiment [1] - Individual factor scores contribute to an overall understanding of ETF performance and suitability for investors [1]