新华鲜报·规划建议新看点丨繁荣新大众文艺！从“写大众”到“大众写”

Core Viewpoint - The "14th Five-Year Plan" emphasizes the prosperity of new mass art under the internet, aiming to stimulate cultural innovation and better meet the growing spiritual and cultural needs of the people [1] Group 1: New Mass Art Characteristics - New mass art highlights the active role of the public in artistic creation, contrasting with traditional forms of mass art [3] - Creators from various fields draw inspiration from social practices, producing diverse artistic works that cater to individual preferences [3] - The shift from "art for the public" to "the public creates and enjoys art" reflects a significant transformation in artistic expression [3] Group 2: Technological Influence - New technologies and media, particularly the internet, provide crucial support for new mass art, expanding genres and reshaping creation and dissemination mechanisms [3][4] - The rise of online literature, short videos, and micro-dramas is supported by new media platforms, becoming integral to daily cultural life [4] Group 3: User Engagement and Growth - As of now, the user base for online literature in China has reached 575 million, with projections of 1.068 billion users for short videos and 626 million for micro-dramas by June 2025 [4] - The integration of generative AI and immersive experiences in artistic creation enhances cultural engagement and satisfaction among the public [4]