Zheng Quan Ri Bao Zhi Sheng·2025-11-30 07:06Core Viewpoint - Consumption is identified as the "main engine" driving economic growth, playing a crucial role in expanding domestic demand [1] Group 1: Forum and Platform Introduction - The third "Xin·New" brand high-quality development forum was hosted by CITIC Bank to boost consumer confidence and market vitality [1] - CITIC Bank introduced the "Da Ke Zhen Xuan" sales empowerment platform, which aims to leverage the advantages of the CITIC Group's "finance + industry" model to enhance consumer goods sales [1] Group 2: Platform Features and Operations - The "Da Ke Zhen Xuan" platform addresses previous challenges in customer marketing by focusing on "three unifications": unified sales empowerment channels, unified sales empowerment access, and unified sales data collection [2] - The platform has onboarded nearly 30 consumer goods companies, offering over 300 products, with more than 2,200 registered users and nearly 10,000 orders, generating sales of nearly 500,000 yuan within six months [1][2] Group 3: Future Plans and Strategic Goals - CITIC Bank plans to expand the platform's coverage and product variety, conducting promotional activities and events to stimulate consumption and upgrade consumption structure [2] - The bank aims to respond to customer needs through a "finance + consumption" dual-drive model, reinforcing its commitment to national strategies and customer growth [2]