从产品出海到模式出海，鱼你在一起解码餐饮供应链新质力

Core Insights - The upcoming full closure of Hainan is seen as a historic opportunity for Chinese cuisine to expand internationally, particularly in Southeast Asia [1][3] - The forum held in Hainan focused on the new development landscape of the restaurant supply chain under the backdrop of the closure, highlighting the potential for lower costs and higher efficiency for Chinese brands [1][3] Group 1: Policy and Economic Context - Hainan is set to implement a special tax system characterized by "zero tariffs, low tax rates, and simplified tax systems" by the end of 2025, which will benefit industries like food processing and cross-border trade [3] - In 2024, Hainan's trade with RCEP countries is projected to exceed 1029.8 billion, with a significant increase in trade with ASEAN countries, which reached 579.1 billion, marking a 62.3% growth [3] Group 2: Company Strategy and Market Expansion - The founder of "Fish You Together" emphasized that the closure of Hainan is not merely a policy benefit but a restructuring of the supply chain, allowing for deeper market penetration in Southeast Asia [1][3] - The brand has successfully opened multiple locations in Malaysia and Thailand, demonstrating strong market acceptance and growth potential [3] Group 3: Supply Chain and Quality Management - The company has invested heavily in supply chain management and product quality, establishing a rigorous supplier admission mechanism and obtaining various international certifications [5][7] - The focus on supply chain efficiency is seen as crucial for maintaining high product quality across global locations, with a commitment to a traceable quality control system [7][9] Group 4: Strategic Vision for Globalization - The company aims to build a resilient and agile global supply chain to support its international expansion, combining global standardization with local sourcing [9] - A high-level food safety management system is being developed to enhance quality control as a core competitive advantage [9]