北京朝阳迎首家“胖改永辉” 永辉超市百子湾路店调改开业

Core Insights - The article highlights the expansion of Yonghui Supermarket's "Pang Yonghui" model in Beijing, emphasizing its commitment to quality retail and customer-centric approaches [1][3]. Group 1: Store Expansion and Model Implementation - Yonghui Supermarket's Beijing Chaoyang Baiziwan Road store has officially opened, marking the 18th store in the Beijing and surrounding areas to adopt the "Pang Yonghui" model [1]. - The company has successfully transitioned from its first store to a network of 18 stores in Beijing over the past year, indicating a robust growth strategy [1]. Group 2: Product Offering and Quality Focus - The new store features a product structure that aligns with 80% of the offerings found in Pang Donglai stores, including a dedicated area for Pang Donglai's private label products [1]. - The store boasts a new product ratio exceeding 40% and nearly 20% of imported goods, showcasing a diverse and high-quality product range [1][2]. Group 3: Brand Development and Customer Experience - Yonghui's private label system includes the "Yonghui Custom" series, which meets stringent EU standards, and the "Quality Yonghui" series, featuring products that pass 439 safety checkpoints [2]. - The store environment has been optimized with wider main aisles and standardized shelf heights, enhancing the shopping experience [2]. Group 4: Workforce Development and Future Plans - The company is implementing a craftsman plan that offers skill certification for technical positions, with senior technicians receiving monthly subsidies of up to 2,500 yuan [3]. - Yonghui's transformation in Beijing is moving from scale expansion to refined operations, with plans for further store openings, including a new location in Tongzhou on December 23 [3].