陕西延安首家永辉超市胖东来模式调改店开业

Core Insights - The opening of the first Yonghui Supermarket in Yan'an marks a significant milestone in the company's expansion in Shaanxi province, driven by local policies aimed at boosting consumption and establishing Yan'an as a regional consumption center [1][2] Group 1: Store Opening and Strategy - Yonghui Supermarket's new store in Yan'an covers an area of approximately 2,600 square meters and aims to fill the gap in high-quality retail in the region [1] - The store's design focuses on "quality upgrade" and "local characteristics," with 4,786 out of 10,225 existing products optimized and replaced, resulting in a 47% replacement rate [1] - The product structure now meets 80% of the standards set by the "Fat Donglai" model, with an increase in imported goods to 11% and a significant rise in fresh and cooked food offerings [1] Group 2: Future Outlook - The company aims to redefine the shopping experience in the revolutionary old district by providing quality products and warm services, enhancing the local consumer experience [2] - Yonghui Supermarket plans to leverage the "first store economy" to drive consumption upgrades and invigorate commercial vitality in Yan'an [2]