繁荣新大众文艺！从“写大众”到“大众写”

Core Insights - The "14th Five-Year Plan" emphasizes the prosperity of new mass literature and art under the internet, aiming to stimulate cultural innovation and better meet the growing spiritual and cultural needs of the people [1] Group 1: New Mass Literature and Art - New mass literature and art highlight the active role of the public in artistic creation, contrasting with traditional forms [3] - Creators from various fields are drawing inspiration from social practices, producing diverse artistic works that cater to individual preferences [3] - The shift from "art for the public" to "the public creates and enjoys art" reflects a significant transformation in cultural production [3] Group 2: Technological Influence - New technologies and media, particularly the internet, provide crucial support for new mass literature and art, expanding genres and reshaping creation and dissemination mechanisms [3] - The rise of online literature, short videos, and micro-dramas is supported by new media platforms, becoming integral to daily cultural life [3] - The integration of generative AI and immersive experiences in artistic creation enhances cultural engagement and satisfaction [3] Group 3: User Engagement and Growth - As of now, the user base for online literature in China has reached 575 million, with projections for short video and micro-drama users to reach 1.068 billion and 626 million respectively by June 2025 [4] - The landscape of new mass literature and art is vibrant and dynamic, indicating a flourishing cultural scene [4]