野生“带玩管家”出没上海迪士尼 从日赚1000元“卷到”350元 专家看到的却是500亿元“陪伴经济”

Core Viewpoint - The surge in visitor numbers at major theme parks like Shanghai Disneyland during the recent autumn break has exposed service gaps, leading to the emergence of "play guides" as a gray market response to the demand for personalized services [1][2][4] Group 1: Visitor Trends and Market Dynamics - Shanghai Disneyland received over 14.7 million visitors annually and was seen as a resilient option for holiday consumption, yet it struggled to manage the influx during the autumn break [1][3] - The autumn break has primarily driven tourism consumption in nearby travel markets, with families, especially those with school-age children, showing a strong preference for theme parks [2][3] - The potential consumer base in Zhejiang province alone could reach approximately 17.92 million, based on the number of school students and average family size [3] Group 2: Emergence of "Play Guides" - "Play guides" have emerged as a spontaneous market response to the lack of sufficient supply from official services, with some operating as intermediaries to profit from ticket resales and other services [2][6][11] - The pricing for "play guides" varies significantly, ranging from 60 to 1500 yuan, depending on the type of service and the number of participants [8][10] - The presence of "play guides" has raised concerns about the legality and regulation of their services, as many operate without proper licenses and can lead to consumer disputes [11][12] Group 3: Consumer Experience and Service Gaps - Visitors have reported long wait times and discrepancies between app-reported queue times and actual experiences, highlighting operational inefficiencies at Shanghai Disneyland [4][5] - The "play guides" offer various services, including route planning and discounts on food, which some consumers find valuable despite the risks associated with unregulated services [7][8] - The demand for personalized and efficient services has led to a growing acceptance of "play guides," which could evolve into a more formalized service sector if properly regulated [14][15] Group 4: Regulatory and Industry Perspectives - Industry experts suggest that the "play guide" phenomenon reflects a broader trend in the "accompanying economy," which is projected to reach a market size of 50 billion yuan by 2025 [14] - There is a call for the formalization of "play guides" into recognized service roles within the tourism industry, which could enhance consumer protection and service quality [15][17] - The lack of clear regulatory frameworks and the potential for increased operational costs pose challenges to the formalization of "play guides" as a legitimate service [16][17]