年末黑马《疯狂动物城2》中国票房已破19亿元

Core Insights - The animated film "Zootopia 2" has surpassed 1.9 billion yuan in box office revenue in China, breaking the record set by its predecessor and becoming the highest-grossing imported animated film in the country [1] - The film is projected to exceed 4 billion yuan in total box office revenue, indicating strong market performance and consumer interest [1] - "Zootopia 2" is the third animated film in 2025 to surpass 1 billion yuan in box office, highlighting the commercial value of all-age animated films [1] Box Office Performance - As of November 30, "Zootopia 2" has achieved a box office of over 1.9 billion yuan in China, surpassing North America’s total [1] - The film has broken the box office record of the original "Zootopia" in China [1] - Predictions suggest that the total box office could reach 4 billion yuan in the future [1] IP Collaboration and Merchandise - "Zootopia 2" has over 60 IP collaborations across various sectors, including toys, beverages, and apparel, with some products topping e-commerce popularity lists [1] - The "Zootopia Best Partners" blind box series by 52TOYS quickly sold out within a week of its launch in Wanda Cinemas, indicating strong consumer demand [1] - MINISOLAND reported a significant number of consumers purchasing related merchandise, with over a hundred co-branded products available [2] Consumer Trends - Interest-based consumption is emerging as a new market trend, particularly among Generation Z, who are willing to spend on beloved franchises [2] - The success of animated IPs in the merchandise sector reflects diverse monetization strategies for films, suggesting a potential shift in focus for film companies towards sustainable IP exploration [2][3] Industry Insights - Toy companies are seen as "co-creators" in the ecosystem of popular IP merchandise, collaborating with IP owners to enhance content and extend the IP lifecycle [3] - The need for a robust industry chain to support high-quality IP is emphasized, indicating a trend towards comprehensive IP management and development [3]