Co-Founder Sells 2.5 million Dutch Bros Coffee Shares for $137 Million

The company generates income through direct retail sales at company-owned locations and franchise fees, leveraging a fast-service, drive-thru model to maximize transaction volume and customer convenience.Dutch Bros operates and franchises drive-thru coffee shops offering beverages under the Dutch Bros and Blue Rebel brands, with revenue primarily from company-operated shops and franchise royalties.What execution method and trading plan governed these sales? The transaction was completed through multiple ope ...