场景创新、业态融合——全时文旅激发消费活力

Core Insights - The tourism market in various regions is evolving towards a "full-time cultural tourism" model, enhancing visitor experiences through continuous engagement from day to night [1][4][6] Group 1: Trends in Tourism Experience - Tourists are increasingly spending longer periods in the same city, enjoying a seamless blend of cultural and recreational activities throughout the day and night [1] - In Hunan, the tourism market has shifted from traditional sightseeing to immersive experiences that extend into the late hours, reflecting a new trend in travel behavior [2] - Gansu has introduced diverse cultural tourism products, including night tours combined with local customs and agricultural experiences, enhancing visitor engagement [3] Group 2: Innovative Offerings and Technology Integration - The integration of technology in cultural tourism, such as XR experiences at historical sites, is creating interactive and immersive environments for visitors [4] - Gansu's night tourism initiatives, including light shows and themed performances, are leveraging modern technology to enhance the visitor experience [5] Group 3: Economic Impact and Consumer Engagement - The rise of the "full-time cultural tourism" model is driving a comprehensive upgrade in consumer spending across various sectors, including dining, accommodation, and entertainment [6] - Gansu's tourism bureau has implemented targeted policies to attract visitors, such as discounts for travelers with specific tickets, which have proven effective in boosting attendance [6] - In Shaanxi, numerous themed cultural activities and substantial financial incentives have been introduced to stimulate tourism during peak holiday periods [7]