【省文化和旅游厅】陕西3个案例入选“非遗融入现代生活”典型创新实践名单

Core Insights - The article highlights the integration of intangible cultural heritage (ICH) into modern life through innovative practices, showcasing three exemplary cases from Shaanxi province [1][2]. Group 1: Innovative Practices - The "2024 ICH Integration into Modern Life" list includes three innovative practices from Shaanxi: "Shaanxi Fuyuan Tea Brand Development," "Weinan's 'Let the Heart Go Home' ICH Experience Officer," and "Yongxingfang's Standardized Operation and Branding of ICH Characteristic Street" [1]. - Shaanxi Fuyuan Tea, with a history dating back to 856 AD, has transformed from a local specialty to a global tea market star through a model combining cultural inheritance, industrial innovation, and brand-driven development [1]. - Weinan's "Let the Heart Go Home" initiative focuses on experiential engagement, targeting audiences and revitalizing cultural scenes to make ICH resonate with the public, providing a valuable reference for deeper integration into modern life [1]. Group 2: Yongxingfang Development - Yongxingfang has combined local culture with continuous innovation, creating a comprehensive ICH-themed street that includes culture, food, shopping, and entertainment since its opening on December 30, 2014, attracting over 70 million visitors [2]. - The Shaanxi Provincial Department of Culture and Tourism's intangible cultural heritage division noted that the selected innovative practices emerged from a competitive evaluation of 716 projects nationwide, reflecting the achievements of ICH integration into modern life [2]. - Future efforts will focus on learning from other provinces' advanced experiences in ICH protection and utilization, promoting creative transformation and innovative development of Shaanxi's ICH to better serve economic and social development [2].