Nan Fang Du Shi Bao·2025-11-30 23:08Core Viewpoint - The article highlights the participation of the Bank of China Guangdong Branch in the 11th China International Aging Industry Expo, showcasing innovative financial products and services aimed at the elderly population, emphasizing a "financial + scenario" model to enhance elderly care services [8][9]. Group 1: Event Participation and Offerings - The 11th China International Aging Industry Expo was held from November 27-29, where the Guangdong Branch of the Bank of China presented various key elderly financial products and services [8]. - The bank's participation attracted numerous visitors, showcasing a one-stop service solution that includes wealth planning, livelihood services, and cultural activities for the elderly [8][9]. Group 2: Strategic Initiatives and Collaborations - The Guangdong Branch collaborated with the Guangzhou Social Welfare and Elderly Service Association to create the "2025 Happy Aging Market," featuring over a thousand elderly-friendly products and services [9][10]. - The bank has established a strategic partnership with the Guangzhou Civil Affairs Bureau in the elderly care sector, having served over 70,000 elderly clients through the "Silver Age Market" initiative over the past three years [9][10]. Group 3: Financial Innovation and Community Engagement - The bank introduced a community elderly care model called "15-minute elderly service circle," integrating financial services into daily activities such as shopping and health management [10]. - The "Bank of China Five Hearts" cross-border elderly financial service system was launched, focusing on providing tailored services for residents from Hong Kong and Macau [10][11]. Group 4: Commitment to Elderly Financial Services - The Guangdong Branch has established 110 elderly service demonstration points across the province, enhancing service quality and reducing wait times for elderly clients [11][12]. - Future plans include continuing to innovate in elderly financial services, optimizing service processes, and promoting cross-regional financial collaboration to support the high-quality development of the elderly economy in Guangdong [12].