Teen brands win over wary Black Friday shoppers while other deals disappoint

This Black Friday, one class of retailers has figured out the trick of luring shoppers suffering through frigid temperatures and high inflation: teen brands.To tempt picky Americans, they are offering sales on products like perfume, body wash and sweatshirts. It’s seemingly paying off: The most crowded stores Friday in cities across the US belonged to brands including Edikted, Kendra Scott, and Bath & Body Works.Other mall retailers saw thin crowds and disappointed shoppers, who were expecting bigger discou ...