86.4%受访青年感觉体验非遗的年轻人越来越多

Core Insights - The increasing popularity of intangible cultural heritage (ICH) among young people is evident, with 86.4% of surveyed youth noting a rise in awareness and experience of ICH in their surroundings [1][3][10] - Young individuals are advocating for the integration of traditional culture with modern expressions, emphasizing the importance of maintaining cultural essence while innovating [5][9] Group 1: Youth Engagement with ICH - A significant 59.3% of surveyed youth suggest preserving the original cultural core while innovating the presentation forms of ICH [5][9] - The top three innovative forms attracting young people include ICH combined with street dance (59.8%), social games like script killing (57.5%), and cross-industry collaborations with beauty (56.3%) [3][5] - 45.4% of respondents recommend incorporating youth aesthetics to invigorate ICH [9] Group 2: Innovation and Modernization - The fourth-generation inheritor of sugar painting, Wang Qiyang, emphasizes the need for innovation in traditional crafts while retaining their original essence [4][5] - Wang has modified sugar painting techniques to cater to contemporary tastes, achieving a sweetness level that appeals to modern consumers [5] - 56.9% of surveyed youth suggest lowering the learning threshold for traditional skills to make them more accessible [5] Group 3: Integration into Daily Life - 52.2% of respondents express a desire for ICH to be naturally integrated into daily life scenarios [5] - There is a call for local cultural tourism departments to focus on unique local ICH characteristics to create distinctive IPs that attract visitors [8] - The importance of creating usable products from ICH elements, such as canvas bags featuring traditional patterns, is highlighted as a way to enhance everyday engagement with ICH [6][7]