美国“黑五”战报:线上消费狂飙118亿美元创新高 AI导购成新潮流
智通财经网·2025-12-01 00:11

Group 1 - The core point of the articles highlights that U.S. consumers achieved a record online spending of $11.8 billion on Black Friday, marking a 9.1% year-over-year increase, surpassing most industry expectations [1][2] - Strong sales were reported in the gaming console category, with top-selling products including Nintendo Switch 2, Microsoft Xbox Series X, Sony PlayStation 5, PlayStation Portal, and Meta Quest 3 [1] - Significant sales growth was observed in electronics, toys, and home appliances, driven by increased discounting, with online sales for popular gaming consoles surging by 1900% [1] Group 2 - The peak consumption period on Black Friday saw online spending reach $12.5 million per minute between 10 AM and 2 PM [2] - Mobile devices remained the primary channel for purchases, accounting for 55.2% of online sales [2] - There was a notable increase in AI-related traffic on retail websites, which surged by 805% year-over-year, as consumers utilized generative AI chat services and browsers to find deals and product information [2] - Looking ahead, Cyber Monday is expected to become the largest online shopping day of the season, with a projected 6.3% year-over-year increase in online sales, reaching $14.2 billion [2]