“雪假”不只是“旅游假” 因地制宜设假期或是趋势

Core Viewpoint - The introduction of "snow holidays" in provinces like Xinjiang and Jilin aims to boost tourism and enhance family engagement in winter sports, while also promoting student health and cultural experiences [1][2]. Group 1: Policy Implementation - The "snow holiday" concept is rapidly being adopted in provinces such as Xinjiang and Jilin, following the earlier implementation of spring and autumn holidays in regions like Zhejiang, Sichuan, and Guangdong [1]. - Jilin's "ice and snow holiday" specifically targets compulsory education students without encroaching on existing winter and summer breaks [1]. Group 2: Economic Impact - The introduction of spring and autumn holidays has shown a positive impact on the tourism market, particularly during off-peak seasons, indicating a trend towards enhancing tourism consumption [1]. - The "snow holiday" is expected to invigorate the winter tourism market by encouraging family participation in ice and snow activities, thus driving economic benefits for local tourism sectors [1][2]. Group 3: Educational and Social Benefits - Beyond economic gains, "snow holidays" are designed to improve student physical fitness, broaden their horizons through educational activities, and foster family bonding [2]. - The initiative aligns with national policies aimed at promoting the ice and snow economy, as outlined in the State Development and Reform Commission's plan for revitalizing the Northeast region [2]. Group 4: Local Adaptation and Future Trends - The concept of establishing local holidays based on regional characteristics is gaining traction, allowing for tailored approaches to tourism and cultural promotion [3]. - While local holidays may primarily attract regional tourists, there is a need to explore strategies to draw in visitors from outside the area to maximize economic benefits [3].