奋进的河南 决胜“十四五”丨安阳：擦亮殷墟甲骨文世界级文化名片

Core Viewpoint - Anyang aims to establish the Yin Ruins as a world-class cultural landmark during the 14th Five-Year Plan period, focusing on the integration of culture and tourism to transform from a cultural resource city to a strong cultural tourism city [1][20]. Group 1: Cultural and Tourism Development - The Yin Ruins Museum has received over 3.3 million visitors since its opening, leading the province in educational tourism and doubling inbound tourist numbers over three years [1][2]. - Major cultural tourism projects have been advanced with over 20 billion yuan invested, creating a cultural landmark system that includes various themed performances and interactive experiences [4]. - The city has added 15 new A-level scenic spots during the 14th Five-Year Plan, enhancing the supply system of cultural tourism products [5]. Group 2: Innovative Experiences and Activities - The Yin Ruins Museum features modern technology such as 3D modeling and interactive exhibits, attracting significant visitor engagement [2]. - The city has developed 42 premium educational tourism routes and nearly 200 unique courses, with over 2.3 million educational tourists expected in 2024 [9]. - Nighttime economy initiatives have gained traction, with nighttime tourism accounting for 41% of total tourism consumption in 2024 [9]. Group 3: Cultural and Creative Industry Growth - The cultural and creative industry has become a new growth driver, with over 2,200 products developed and several achieving significant sales [10]. - The city has successfully hosted international cultural design competitions and established brands like "Anyang Gifts" [10]. Group 4: International Outreach and Tourism - Anyang has expanded its international influence through exhibitions and cultural exchanges, with inbound tourism reaching 181,000 visitors in the first nine months of 2025, tripling the total from 2022 [14]. - The city has established long-term partnerships with nearly 30 overseas travel agencies to promote its tourism offerings [14]. Group 5: Infrastructure and Service Enhancements - Investments of 2 billion yuan have been made to improve tourism infrastructure, including a smart parking system and enhanced visitor services [17]. - The city has implemented a comprehensive training program for tourism staff, improving service quality and visitor satisfaction [17]. Group 6: Future Development Goals - Anyang plans to create a world-class tourism site by 2027, focusing on digital experiences and new tourism formats [18]. - The city aims to attract over 500,000 inbound tourists by 2028, enhancing its international appeal [18]. - Ongoing projects include the construction of a second phase of the Yin Ruins Archaeological Cultural Town and various cultural heritage sites [18].