Core Insights - The rise of "all-time cultural tourism" reflects a shift in consumer behavior, with tourists spending longer periods in a single city and engaging in immersive experiences throughout the day and night [1][2][4] Group 1: Market Trends - Recent data from Meituan Travel indicates that tourists are increasingly extending their stay in cities, leading to a new ecosystem of "all-time cultural tourism" that breaks down time barriers [1] - In Hunan, the tourism market has evolved from daytime sightseeing to immersive experiences that extend into the night, showcasing a blend of local culture and modern entertainment [2][4] - Gansu has launched 120 diverse cultural tourism activities this year, combining night tours with rural and folk tourism, enhancing visitor engagement [3][6] Group 2: Innovative Experiences - The integration of technology in cultural tourism is evident in projects like the "Empire Code - Qin Shi Huang Tomb" XR experience, which offers an interactive journey through history [4] - Gansu's night tour light show "The World of Jiayuguan" utilizes modern technology to enhance nighttime tourism, attracting visitors with immersive experiences [5] - In Changsha, the immersive light show "Jiang Tian Mu Xue" transforms the park into a dynamic theater, allowing visitors to interact with historical figures [5] Group 3: Consumer Engagement - The "all-time cultural tourism" model has led to an optimization of consumption structures, enhancing the overall tourism experience across dining, accommodation, transportation, shopping, and entertainment [6][7] - Gansu's tourism bureau has implemented targeted policies to attract visitors, such as discounts for travelers holding flight tickets, and partnerships with online travel agencies to offer bundled deals [6] - In Shaanxi, nearly a thousand themed cultural tourism activities and over 400 million yuan in consumer vouchers have been launched, significantly boosting holiday spending [7]
场景创新、业态融合 全时文旅激发消费活力
Jing Ji Ri Bao·2025-12-01 00:45