广州准备打造十五运会吉祥物永久IP公园

Core Insights - Guangzhou is preparing to create a permanent IP park for the "Great Bay Chicken," the mascots of the 15th National Games, aiming to establish it as a lasting IP in the Guangdong-Hong Kong-Macao Greater Bay Area [1][2] - The 15th National Games have generated significant consumer interest, with over 2,800 licensed products launched, leading to a sales revenue exceeding 800 million RMB [1] - The city is implementing strategies to convert event traffic into long-term economic benefits, including a series of cultural and tourism activities and discounts for ticket holders [2] Group 1 - The "Great Bay Chicken" IP park will enhance the appeal of the Greater Bay Area, allowing visitors to experience the charm of the 15th National Games [2] - The event has led to a notable increase in flight bookings and hotel reservations, contributing to a more than 20% rise in overall cultural and tourism consumption in Guangzhou [2] - The city plans to continue leveraging the excitement from the events to promote long-term fitness and wellness initiatives [2]