Core Viewpoint - Beike Zhaofang is reportedly undergoing a significant layoff, with rumors suggesting a 30% reduction in workforce, particularly affecting the R&D department and senior positions, amidst ongoing financial struggles in the real estate market [2][3][6]. Group 1: Layoff Details - The company is said to have initiated a large-scale personnel optimization, with a reported layoff rate of 30%, particularly impacting the R&D and operational departments [2][3]. - Employees have indicated that the compensation plan, referred to as N+4, is misleading, as it effectively amounts to N+1 plus three months of year-end bonuses, which typically would total four months [2][3]. - A source close to Beike claims that the actual layoff rate is exaggerated, estimating it to be around 0.5%, affecting approximately 650 employees out of a total workforce of about 131,800 [2][4]. Group 2: Financial Performance - Beike's financial report for Q3 2025 shows a revenue of 23.1 billion yuan, a slight increase of 2.1% year-on-year, but net profit plummeted by 36.1% to 747 million yuan [6][7]. - The company has faced significant pressure in its core real estate business, with transaction volumes in the new housing market dropping by 13.7%, leading to a 14.1% decline in revenue from this segment [6][8]. - Despite the challenges, Beike is shifting towards a "one body, three wings" strategy, with new business revenues now accounting for 45% of total income, although these new ventures have lower profit margins [6][9]. Group 3: Market Context - The real estate market's overall downturn has severely impacted Beike's performance, prompting the company to halt expansions and focus on cost-cutting measures, including layoffs [6][9]. - Beike's stock price has significantly declined, falling over 70% from its peak, with recent trading around 17.23 USD per share [10]. - Vanke, a strategic partner, has completely divested its holdings in Beike, marking the end of their investment relationship, which began in 2015 [12][13].
补偿N+4？贝壳再挥裁员刀，有产研团队遭“团灭” | BUG