“马经济”跑起来

Core Insights - The 2025 Wuhan Equestrian Games and the 21st China Wuhan Horse Racing Festival are set to enhance public engagement with equestrian sports and accelerate the development of Wuhan's "horse economy" [1] Industry Overview - Since 2003, Wuhan has hosted 21 horse racing festivals, accumulating nearly 1,500 speed racing events, establishing equestrian sports as a unique city brand [2] - The equestrian industry in China has surpassed 20 billion RMB in market size in 2023, with the entire industry chain value exceeding 70 billion RMB, indicating strong growth potential [4] Market Dynamics - The Wuhan horse economy has evolved from a racing focus to a broader equestrian economy, with significant participation from international competitors and local clubs [2] - The number of equestrian venues in Wuhan has increased, with over 10 new horse farms and clubs established in 2024, catering to a growing interest among young people for weekend leisure activities [4] Business Opportunities - The equestrian industry presents numerous business opportunities, including high-quality thoroughbred horses valued at hundreds of thousands of RMB and annual maintenance costs exceeding 100,000 RMB [2] - Companies like Wuhan Bachi Long Equestrian Equipment have expanded their operations across multiple cities, indicating a growing market for equestrian gear and services [3] Consumer Engagement - The popularity of equestrian sports is rising, with events attracting hundreds of participants, reflecting a steady increase in the number of individuals engaging in the sport [3] - The variety of equestrian services in Wuhan has expanded, with nearly 30 businesses offering riding-related services, including recreational riding and youth training [4][5]