Core Insights - Guan Haitao has returned to Honor as the head of the marketing department, focusing on overseas marketing and capability building [2][3] - His previous experience includes significant contributions to Honor's brand restructuring and e-commerce strategy, which generated 80% of Honor's profits [2] - During his tenure at Zeekr, he led the marketing for key models and achieved a sales growth of 87% in 2024, with sales surpassing 222,000 units [2] Group 1 - Guan Haitao's return coincides with Honor's critical phase of "second entrepreneurship" and the implementation of the AI terminal ecosystem "Alpha Strategy" [3] - Honor initiated its IPO process in June 2023, aiming for completion between January and March 2026 [3] - Guan's dual experience in both the smartphone and automotive industries aligns with Honor's current strategic needs [3]
极氪前CBO关海涛重回荣耀
Xi Niu Cai Jing·2025-12-01 01:28