ZONECO(SZ:002069) Chan Ye Xin Xi Wang·2025-12-01 01:30Core Viewpoint - Despite being the world's largest producer of caviar, China's caviar consumption is still in the cultivation stage due to cultural differences, market layout issues, and insufficient brand guidance. However, with rising income levels and an increasing number of high-net-worth families, caviar consumption is steadily growing, with projected sales of 56.9 tons in 2024, a year-on-year increase of 26.73% [1][14]. Industry Overview - Caviar, defined as fish roe from mature female sturgeon, is subject to strict international standards. Only sturgeon roe can be classified as true caviar, while roe from other fish species is considered substitutes [2][3]. Industry Barriers to Entry - High technical requirements and long-term R&D investments are necessary for sturgeon breeding, healthy ecological farming, and caviar processing. The breeding cycle for sturgeon can take 7-15 years, creating significant time and financial pressures for new entrants [5]. Development History - The introduction of high-quality sturgeon species in China began in 1999, leading to a significant growth phase for the caviar industry after the global ban on wild sturgeon products in 2010. This allowed China to transition from a follower to a key player in the global market [6][7]. Market Policies - The Chinese government has issued various policies to support the development of the aquaculture industry, including caviar, which provides guidance and resources for industry growth [8]. Industry Chain - The caviar industry chain includes upstream sturgeon farming, salt, processing equipment, and packaging materials. The midstream consists of caviar processing companies, while downstream includes restaurants, high-end supermarkets, and e-commerce platforms [9][10]. Current Development Status - The demand for caviar is increasing due to the growth of high-net-worth individuals and the expansion of consumer demographics. The market is diversifying, with new product types and sales channels emerging [12][14]. Competitive Landscape - The global caviar market is highly concentrated, with the top five companies holding a 56.7% market share. Hangzhou Qiantang Lake Sturgeon Technology Co., Ltd. is the industry leader, with a significant global presence and a market share of 35.4% in 2024 [15]. Future Development Trends - The caviar industry is expected to diversify product offerings and expand into new consumption scenarios, including pre-prepared dishes and functional health products. Environmental sustainability will also become a priority, with more companies adopting eco-friendly farming practices [18].