Group 1 - Beike is reportedly undergoing a large-scale layoff, with rumors suggesting a 30% reduction in workforce, particularly affecting the R&D department and senior positions [2][3] - Employees have confirmed the N+4 compensation plan, but some view it as misleading, equating to N+1 plus three months of year-end bonus, which typically amounts to four months [2] - A source close to Beike claims the actual layoff figure is exaggerated, estimating it to be around 0.5%, affecting approximately 650 employees out of a total of 131,800 [2][4] Group 2 - Since 2021, Beike has faced multiple rounds of layoffs, with a reported reduction of about 3,200 employees by mid-2025 [4][6] - The company’s net profit for Q3 2025 dropped by 36.1% year-on-year, indicating ongoing pressure in its core real estate business [6][8] - Beike is shifting towards a "one body, three wings" strategy, with new business revenue accounting for 45% of total income, although these new ventures have lower profit margins [6][8] Group 3 - Beike's Q3 2025 revenue was 23.05 billion RMB, a 2.1% increase year-on-year, but net income was only 7.47 billion RMB, reflecting significant challenges in the real estate market [6][7] - The company’s stock price has fallen over 70% from its peak, with recent trading around 17.23 USD per share, prompting a buyback program totaling approximately 2.3 billion USD [9][11] - Vanke has completely divested its stake in Beike, ending a strategic partnership that began in 2015, which may be linked to Vanke's own operational pressures [11][12]
补偿N+4？贝壳再挥裁员刀，有产研团队遭「团灭」