中国清洁家电品牌在海外市场捷报频传

Core Insights - Chinese cleaning appliance brands are experiencing significant growth in overseas markets, with sales on AliExpress increasing by 85% from January 1 to November 20 this year [1] - During the overseas "Double Eleven" shopping festival, Shenzhen-based ILIFE saw a 130% year-on-year sales increase on AliExpress, with total sales growth nearing three times over the past year, and sales in Poland exceeding $10 million [1] Industry Trends - The cleaning appliance market is being reshaped by a "performance close to premium brands, but at affordable prices" strategy, exemplified by Seauto's pool robot priced at approximately $400 and Anker's smart lawn mower achieving $10,000 in sales in Germany within a week [2] - Three major trends are emerging in the Chinese cleaning appliance export sector: continuous deepening of technological innovation, accelerated category expansion into outdoor cleaning, and a shift from OEM manufacturing to independent branding, showcasing China's "intelligent" manufacturing on the global stage [2] E-commerce Support - Cross-border e-commerce platforms are providing strong support for Chinese brands' international expansion, with AliExpress launching a "Super Brand Export Plan" in September 2025 to facilitate low-cost and efficient transactions [2] - In the first half of this year, the number of new Chinese brands on AliExpress increased by 70%, with over 500 brands doubling their sales [2]