Core Viewpoint - The IP economy is thriving, with companies like Giant Star Legend (06683.HK) gaining significant market attention through the development and monetization of their IP assets, particularly the "Zhou Classmate" IP associated with Jay Chou [1][2]. Group 1: Business Performance - Since the launch of "Zhou Classmate" in 2019, its influence has grown, leading to collaborations with over 200 licensing partners and cumulative sales exceeding 1 billion yuan [2]. - Giant Star Legend reported a revenue of 584 million yuan for the full year of 2024, marking a 35.8% year-on-year increase, with IP creation and operation revenue rising by 65.1% to 314 million yuan [2]. - In the first half of 2025, the company achieved a revenue of 354 million yuan, reflecting a 33% year-on-year growth, with record highs in both revenue and gross profit [2]. Group 2: Strategic Investments - In September 2023, Giant Star Legend acquired approximately 1.17% of the National Stadium (Bird's Nest) operating company, becoming the only private shareholder, marking a strategic shift towards deeper integration of IP and venue operations [3]. - The company also invested in the Korean entertainment agency Galaxy, acquiring up to 7% of its issued share capital, which is seen as a key step towards international expansion [3][4]. Group 3: Innovation and Development - Giant Star Legend is collaborating with Yuzhu Technology to develop a "quadruped robot," which has already garnered over 120 million yuan in orders, indicating a significant acceleration in commercialization [4]. - The company is focused on creating a high-end consumer robot that incorporates emotional and IP elements, aiming to enhance user experience through performances in various settings [4]. - The company has initiated a collaboration with 100 international trend artists to enrich the "Zhou Classmate" IP and expand its global reach [5].
巨星传奇CFO赖国辉：持续布局“IP+” 探索更广阔机会