《2025活力之城IP指数报告》在京发布 南京入围“2025活力之城”案例

Core Insights - Nanjing has been recognized in the "2025 Vital City" case study, highlighting its achievements in urban IP development and cultural tourism [1][2] - The city received 165 million domestic and international tourists from January to September, marking an 11% year-on-year increase, with total tourism revenue reaching 197.3 billion yuan, up 9.3% [2] - Nanjing's innovative marketing strategies and integration of cultural, tourism, and sports sectors have significantly enhanced its appeal and economic vitality [3][4] Group 1: Urban IP Development - The "2025 Vital City" report evaluates cities based on IP dissemination, consumer conversion, cultural depth, and innovation, with Nanjing being one of 21 cities recognized [1] - Nanjing's Red Hill Forest Zoo has emerged as a new urban IP, attracting over 6 million visitors in the first three quarters of the year, with more than 70% of visitors under 30 [1] Group 2: Tourism Growth - Nanjing ranked first in several tourism categories, including being the top destination during the summer and major holidays, reflecting its growing popularity [2] - The city has successfully integrated local cultural elements into events, enhancing tourism experiences and driving economic growth [2][3] Group 3: Marketing and Promotion - Nanjing has adopted innovative overseas promotion strategies, utilizing social media to engage global audiences and enhance its cultural image [4][5] - The "Discover Nanjing" platform has generated significant global exposure, with over 1.27 million views and 10,000 interactions related to the Red Hill Forest Zoo [4]