Jing Ji Guan Cha Wang·2025-12-01 05:21Core Insights - The article discusses the rising concern over shingles (herpes zoster) in China, particularly among younger individuals in high-stress professions, and highlights the low vaccination rates for shingles vaccines in the country [2][3][5] Group 1: Shingles and Its Impact - Shingles is known as one of the most painful skin diseases, primarily affecting individuals over 50, but recent cases among younger celebrities indicate a shift in its demographic [2][5] - The prevalence of postherpetic neuralgia, a severe complication of shingles, affects 9% to 34% of patients, emphasizing the importance of prevention over treatment [2][8] Group 2: Vaccination Challenges - The vaccination rate for shingles in China is alarmingly low, with only 0.79% of eligible adults vaccinated, compared to 26.8% in the U.S. for those over 50 [8][10] - The high cost of vaccines, with imported vaccines priced at 3,260 yuan and domestic ones around 1,400 yuan, poses a significant barrier to vaccination, especially for retirees whose average monthly pension is about 3,200 yuan [10][11] Group 3: Market Dynamics - The vaccine market has seen a price war since 2025 due to lower-than-expected sales, with prices for imported vaccines dropping significantly [3][11] - Companies are struggling with inventory issues, particularly for domestic vaccines, leading to promotional activities like "buy one, get one free" to boost sales [11][12] Group 4: Public Awareness and Education - There is a general lack of public awareness regarding shingles and its associated pain, which hinders vaccination efforts [8][12] - Companies are utilizing social media and other platforms for education and marketing, but face restrictions on direct advertising, leading to creative strategies for outreach [12][14][15]