Core Viewpoint - Oriental Securities maintains a "Buy" rating for China Resources Mixc Lifestyle Services (01209) with a target price of HKD 52.55, highlighting the company's advantage of leveraging high-quality property resources from its parent company, China Resources Land, without incurring heavy asset investment and development risks [1] Group 1 - The parent company holds a substantial amount of high-quality shopping malls, allowing China Resources Mixc to enjoy spatial positioning and scale advantages through a light asset management model [1] - The company possesses strong pricing power over merchants, with revenue and profit growth in its management business being highly certain due to same-store and scale growth driving operational leverage [2] - The market often compares Mixc shopping centers to Longfor Group's Longfor Tianjie and New World Group's Wuyue Plaza, but the latter two are burdened with significant upfront capital investment and longer return cycles, while Mixc operates under a light asset model that minimizes capital input while benefiting from the parent company's large-scale, high-quality projects [1][2] Group 2 - The core competitive advantage of the company's management lies in its strengthening bargaining power with merchants, supported by the parent company's stable growth and large-scale quality shopping center contracts [2] - The parent company is an early entrant in the shopping center sector, securing key market locations and maintaining a leading position in the industry, which provides the company with scarce luxury resources and strong negotiation power for lease adjustments [2] - The company’s professional and creative team continuously seeks optimal solutions in a dynamic market, resulting in a positive feedback loop of customer traffic, sales, and brand attraction, enabling the managed shopping centers to outperform consumer fundamentals and achieve long-term same-store growth [2] Group 3 - With the same-store growth and scale expansion of Mixc shopping centers, the company's operational leverage is expected to enhance, leading to continued profit margin improvement in management operations [3] - Most costs at the individual shopping center project level are relatively fixed or grow in line with inflation, thus steady growth in same-store rents can lead to an increase in NOI margin [3] - As the parent company continues to build new shopping centers, the headquarters' leasing and marketing personnel can manage more projects, enhancing labor efficiency and driving profit margins upward [3]