“雪假”不只是“旅游假”，因地制宜设假期或是趋势

Core Insights - The introduction of "snow holidays" in provinces like Xinjiang and Jilin aims to boost tourism and enhance student engagement in winter sports, following the earlier implementation of spring and autumn holidays in provinces such as Zhejiang, Sichuan, and Guangdong [1][2] - The "snow holiday" concept is part of a broader strategy to stimulate cultural and tourism consumption by creating additional vacation time outside of the fixed statutory holidays [1][2] - Local governments are encouraged to develop unique holidays based on regional characteristics to promote tourism and economic growth, as highlighted by the National Development and Reform Commission's initiative [2][3] Group 1 - The "snow holiday" in Jilin is specifically designed to promote the ice and snow market, offering free admission to students at tourist attractions and discounts for parents [1][2] - The initiative is expected to activate the winter tourism market by encouraging family participation in ice and snow activities [1][2] - The implementation of "snow holidays" is supported by policies that prioritize time off for parents to accompany their children, enhancing family bonding and community engagement [2] Group 2 - The concept of "snow holidays" is seen as a means to improve student health, broaden their horizons, and foster family harmony, beyond just tourism [2] - Local governments are exploring the establishment of holidays that reflect local cultural resources, such as a potential "scented pouch holiday" to promote traditional culture [3] - While local holidays may primarily attract regional tourists, there is a need to develop strategies to draw in visitors from outside the area to maximize economic benefits [3]