菏泽农商银行西城支行：数据赋能精准营销，贷款增户拓面成效显著

Core Insights - The Heze Rural Commercial Bank's Xicheng Branch has effectively implemented digital marketing strategies to enhance loan marketing efforts, achieving significant results in expanding its customer base and increasing loan accounts since the beginning of the year [1] Group 1: Data Analysis and Customer Needs - The branch has established a scientific and detailed data analysis system to identify the needs of existing customers, utilizing various dimensions such as age, occupation, income level, and consumption habits to create personalized financial service plans [2] - A specific case highlighted the branch's ability to assist a customer facing cash flow issues by quickly providing tailored loan product information, which led to successful loan processing and improved business operations for the customer [2] Group 2: Digital Tools and Market Expansion - The branch has leveraged digital tools to innovate marketing methods and broaden marketing channels, resulting in rapid growth of its customer base [3] - By promoting an online loan application platform and utilizing social media for engaging promotional content, the branch has attracted a significant number of potential customers [3] - Collaborations with local business associations and hosting events like enterprise-financial matching meetings have effectively introduced loan products to small and micro enterprises, laying a solid foundation for expanding the customer market [3] - The branch has seen a steady increase in loan customer numbers, an expansion in loan scale, and an optimization of credit structure, while also enhancing service quality and market competitiveness [3] - Future plans include deepening digital transformation and continuously innovating marketing and service methods to meet diverse financial needs and contribute to local economic development [3]