Zhong Zheng Wang·2025-12-01 08:25Core Insights - Bosideng reported a mid-term performance for the fiscal year 2025/26, achieving revenue of approximately RMB 89.28 billion, a year-on-year increase of 1.4%, and a net profit of about RMB 12.01 billion, up 5.2%, marking a historical high for the same period [1] Business Performance - The core business of Bosideng showed strong performance, with revenue from branded down jackets increasing by 8.3% to approximately RMB 65.68 billion, driven by a 6.6% increase in self-operated channel revenue to RMB 24.11 billion and a 7.9% increase in wholesale channel revenue to RMB 37.01 billion [1] - The company is positioned as a "global leader in down jackets," focusing on product innovation to enhance brand value and internationalization [1] Product Innovation and Collaborations - Bosideng collaborated with top luxury brand creative director Kim Jones to launch the high-end product line Bosideng AREAL, integrating high fashion aesthetics with 49 years of expertise in down jacket craftsmanship [2] - The company also partnered with "functional fashion guru" Errolson Hugh to introduce the VERTEX three-in-one down jacket series, aiming to provide an all-scenario wearing experience [2] Market Strategy - Bosideng focuses on the main track of fashionable functional technology apparel, continuously optimizing and expanding product lines such as sun-protective clothing and down jackets, appealing to the outdoor and sports lifestyle of younger consumers [2] - The brand's consumer structure is becoming younger, with a significant increase in consumers under 30 on major e-commerce platforms like Tmall and JD, indicating enhanced brand value [2] Channel Strategy - The company emphasizes core categories and quality reputation as key assets, expanding market presence through product iteration and innovation while avoiding blind expansion [3] - Bosideng adapts its channel strategy to align with evolving consumer demands, enhancing operational efficiency through the expansion of flagship stores and distinctive brand stores [3] Online Sales Growth - In the first half of the fiscal year 2025/26, Bosideng's online sales revenue reached RMB 14.26 billion, a year-on-year increase of 2.2%, with a total of approximately 21.4 million members on Tmall and JD platforms [4] - The brand also gained over 1 million followers on Douyin, totaling approximately 11 million followers on the platform by September 30, 2025 [4] Inventory Management - The company improved its gross profit margin by 1.7% to approximately RMB 44.67 billion, supported by an efficient inventory management system that reduced inventory turnover days to 178 days, down 11 days year-on-year [4] - This reduction in inventory turnover days reflects Bosideng's effective product management capabilities and operational resilience in responding to market changes [4]