奇梦岛跨年快闪入驻上海 本土潮玩IP探索体验新路径

Core Insights - The article highlights the launch of a pop-up event by the company Qimengdao Group in Shanghai, showcasing its new WAKUKU brand collaboration and emphasizing the experiential consumption trend in the local toy market [2][3]. Group 1: Event Highlights - The pop-up event at Shanghai K11 features the debut of the WAKUKU Frida limited edition tags, attracting numerous fans of trendy toys [2]. - The event includes immersive experiences with vibrant displays, particularly the large WAKUKU mascot, and showcases other IPs like Youli and SIINONO [2]. - Consumers express enthusiasm for the limited-time nature of the event, highlighting the unique in-person experience compared to online shopping [2]. Group 2: Business Performance - In the fourth quarter of fiscal year 2025, the WAKUKU IP generated revenue of 42.96 million yuan, indicating strong market performance since its breakout in late 2024 [3]. - The plush toy "Fox Rabbit Mischief Diary" has sold over 1 million units since its launch in May, while the new IP SIINONO surpassed 300,000 units in sales shortly after its July debut [3]. - The original IP Youli also showed steady growth, contributing 17.51 million yuan in revenue during the same quarter [3]. Group 3: Strategic Initiatives - Qimengdao is expanding its pop-up store strategy, with plans for a "dual-city" event in Beijing and Shanghai during the 2026 New Year, featuring exclusive city-themed activities [2]. - The company has established a presence in Southeast Asia and North America, leveraging pop-up events and local partnerships to gain recognition among overseas consumers [2][3]. - The combination of capital investment, IP incubation, and multi-channel operations is becoming a mainstream development path for local toy brands [3].