中轴线上夜天桥 “空间唤醒计划”举办，共绘演艺新空间发展蓝图

Core Insights - The "Space Awakening Plan" for the Night Bridge on the Central Axis of Beijing aims to foster discussions on IP development, promotional strategies, digital-physical integration, market trends, and sustainable operations in the performing arts industry [1][3][4] Group 1: Event Overview - The event was organized by the Cultural and Tourism Bureau of Xicheng District, Beijing, featuring keynote speeches and roundtable discussions [1][3] - Key industry figures participated in the roundtable, sharing insights on the development of new performing arts spaces [3][4] Group 2: Keynote Presentations - Pan Yazhou, General Manager of iQIYI Stardust Studio, discussed the online and offline development of iQIYI's film and television IPs, highlighting the company's commitment to local IP incubation [3] - Zhang Yongqiang, General Manager of Beijing Dayou Kanto Cultural Media Co., emphasized the importance of personal relevance in stage play promotions [3] - Professor Chang Wei from Beijing Institute of Fashion Technology presented on the "Fashion Magic Academy," a digital co-creation project targeting youth culture in the metaverse [3] - Zhang Yabo, Head of Theater Operations at Damai Platform, provided insights into the immersive performance market trends for 2025, supported by data analysis [3] Group 3: Roundtable Discussions - The roundtable focused on "Commercial Symbiosis and Sustainable Operations in New Performing Arts Spaces," addressing core industry challenges and exploring innovative business models [4] - Industry representatives shared practical experiences and discussed solutions to overcome key pain points in the sector [4] Group 4: Future Directions - The event concluded with a commitment to activate space value through innovation and empower urban development through culture, aiming to make the Night Bridge a cultural landmark [6] - Xicheng District plans to continue leveraging the cultural industry as a core engine for high-quality development, enhancing the integration of culture and commerce, and boosting the nighttime economy and cultural soft power [6]