从“功能”到“价值”：我国消费生态重塑释放万亿市场潜力

Group 1 - China has three major advantages: a complete industrial system, a large market scale, and significant consumption growth potential. The core strategic direction for the 14th Five-Year Plan and beyond will focus on expanding domestic demand and promoting consumption to build a strong domestic market [1] - Current per capita consumption levels in China have substantial room for improvement, indicating a need to release growth potential. Suggestions include balancing traditional and upgraded consumption, integrating online and offline channels, and developing new consumption models such as night economy and silver economy [1] Group 2 - Quality consumption is driving the development of a quality economy, creating a positive interaction between the two. Consumers are increasingly focusing on practicality, experience, and maximizing value, necessitating a shift in business strategies to become "life partners" for consumers [2] - The new consumption ecosystem is being reshaped around three core elements: quality, intelligence, and experience. The consumption structure in China is transitioning from material satisfaction to high-end, improvement-oriented, and personalized consumption, driven by the "Z generation" and the "70s generation" [2][3] Group 3 - Consumers' perception of "quality" has shifted from "good value for money" to "high quality and good experience." There is a gap in the traditional quality evaluation system regarding the quantification of "experience value," suggesting the need for new quality service applications [3] - The retail sales of consumer goods in China have increased from 30 trillion yuan to 48 trillion yuan over the past decade, indicating a shift from quantity to quality in consumption. This consumption upgrade is reshaping market dynamics [3] - Quality-driven changes are profoundly reshaping the consumption market, with new consumer demands, industry forms, and development opportunities emerging rapidly. The "2025 China Consumption Market Quality Value Trend Report" provides data support for understanding these market changes [3]