El Jannah’s national growth plan backed by General Atlantic

Core Insights - El Jannah, an Australia-based charcoal chicken chain, plans to expand its network from 50 to 200 outlets by launching over 25 new restaurants by the end of 2026, focusing on New South Wales, Victoria, and the Australian Capital Territory (ACT) [1][5] Expansion Plans - New South Wales will see openings in Cranebrook, Cronulla, Emerald Hills, Maroubra, North Rocks, Ropes Crossing, Rozelle, Rutherford, Sydney's central business district, and Warringah Mall [2] - In Victoria, new outlets are planned for Armstrong Creek, Ashburton, Box Hill, Carrum Downs, Corio, Cranbourne East, Cranbourne West, Hawthorn, Ivanhoe, Lilydale, Roxburgh Park, South Yarra, Sunbury, Wollert, and Wyndam Vale [2] - The ACT will have a new restaurant in Woden [2] Financial Backing - The expansion is supported by a significant capital injection from General Atlantic, although specific financial details were not disclosed [3] - General Atlantic has previously invested in other food chains, indicating a strategic interest in the food service sector [3] Company Background - Founded in 1998 by Lebanese migrants Andre and Carole Estephan, El Jannah has grown from five restaurants in 2020 to 50 locations across major Australian cities, handling approximately 160,000 transactions weekly [4][5] - The CEO, Brett Houldin, will continue to lead the company with support from the Estephan family and General Atlantic during the expansion [5] Future Opportunities - The partnership with General Atlantic opens avenues for selective international expansion, including the potential to export its unique Australian-Middle Eastern flavor profile to the Middle East and other high-potential markets [6]