豪宅“热销”！深圳楼市，11月成交稳步回升

Core Viewpoint - The Shenzhen real estate market showed a steady recovery in transaction volume in November, with luxury properties becoming a hot topic, although buyer confidence still needs to be boosted [1][2]. Group 1: Market Performance - In November, Shenzhen's new home transactions reached 3,624 units, a month-on-month increase of 8.1%, while second-hand home transactions totaled 5,495 units, up 4.2% month-on-month [2]. - The total online signing of new and second-hand residential properties in Shenzhen was 7,116 units, reflecting a month-on-month increase of 3.9% [2]. - The increase in market activity is attributed to a combination of policy benefits, urban advantages, and market dynamics, with the recent relaxation of purchase restrictions and the upcoming 2026 APEC meeting in Shenzhen boosting market confidence [2]. Group 2: Luxury Market Insights - The luxury market in Shenzhen has gained significant attention, with projects like Shenzhen Bay Luanxi launching 348 units and achieving sales of 13 billion yuan, setting a record for the highest single-project sales in 2025 [2][3]. - The concentration of high-end luxury products entering the market is expected to drive overall transaction volumes and prices in Shenzhen's real estate market [3]. Group 3: Second-Hand Market Dynamics - The average transaction price for second-hand homes in Shenzhen was 57,000 yuan per square meter in November, reflecting a month-on-month decrease of 3.2%, influenced by an increase in demand from first-time buyers and greater negotiation space for sellers [3]. - Despite maintaining a certain level of transaction volume, the overall activity in the second-hand market and buyer confidence remains low, with price reductions becoming a common strategy among sellers [3][4]. - The ability of second-hand home prices to stabilize is crucial for the overall market, as new home prices are significantly affected by the decline in second-hand prices [4].