650万元牛奶羊奶驼奶全是“狠活”没有奶，平台失察纵容也难辞其咎

Core Viewpoint - The recent investigation by CCTV has exposed a fraudulent milk powder industry chain, revealing the production of fake milk powder that is marketed as high-quality products but contains no real milk, leading to significant consumer deception and financial losses [1][2]. Group 1: Fraudulent Production and Sales - The fake milk powder was produced in a poor-quality environment using low-cost ingredients, with production costs ranging from 2 to 4 yuan, while retail prices on e-commerce platforms reached between 30 to 88 yuan, resulting in profits exceeding ten times the cost [1][2]. - Over 6,000 boxes of counterfeit milk powder were distributed nationwide through e-commerce and social media platforms, with the total amount involved exceeding 6.5 million yuan [1]. Group 2: Role of E-commerce Platforms - E-commerce platforms facilitated the distribution of counterfeit products through precise algorithmic targeting, reaching health-conscious consumers and price-sensitive groups [2]. - The lack of physical storefronts allowed for low-cost, widespread distribution of fake milk powder, which traditional sales methods could not achieve [2]. - Trust was falsely constructed by influencers using marketing tactics that misled consumers, combined with the platforms' perceived reliability, which contributed to the ease of selling counterfeit products [2]. Group 3: Regulatory and Legal Framework - China's food safety laws clearly define the responsibilities of e-commerce platforms, mandating them to verify the credentials of food sellers and hold them accountable for consumer harm [3]. - The involved platforms failed to verify essential documentation for the so-called "imported milk powder," allowing false advertising to proliferate without scrutiny [3]. - Regulatory authorities are urged to enhance accountability measures against platforms that neglect their responsibilities, emphasizing that both production and distribution channels must be addressed to eliminate food safety risks [4].