从规模到价值共生，魏明乾谈会展业十年“升维”之路

Core Insights - The Chinese exhibition industry has undergone a significant transformation over the past decade, shifting from scale expansion to value co-creation, from reliance on venue construction to data-driven approaches, and from operating single events to managing continuous ecosystems [1][2]. Group 1: Industry Evolution - The decade from 2015 to 2025 marks a profound reshaping of the exhibition industry's concepts and practices, summarized by "three dimensions of elevation": development concepts have shifted from quantity to quality, core values have transitioned from physical space to data elements, and the model of exhibition-driven urban development has evolved from discrete projects to continuous collaborative operations [2]. - In 2015, China became the world's leader in exhibition quantity and scale, with total exhibition area increasing from 117 million square meters to 147 million square meters between 2015 and 2024, indicating a significant shift from quantity to quality [3]. Group 2: Strategic Importance - The exhibition industry has transitioned from merely being a platform for economic exchanges to a core vehicle for national image display and strategic deployment, especially following the successful APEC meeting in Beijing in 2014 [3]. - Major exhibitions like the Canton Fair, the China International Import Expo, and the China International Fair for Trade in Services have become pillars of China's high-level opening-up strategy [3]. Group 3: Urban Development Impact - The concept of "holding a good conference revitalizes a city" has gained traction, with large-scale exhibitions acting as powerful engines for urban renewal, driving infrastructure upgrades, reshaping regional economic structures, and enhancing cities' international visibility [4]. Group 4: Venue Development - The total rentable indoor exhibition area in China surged from 8.93 million square meters in 2015 to nearly 14.18 million square meters by the end of 2024, with venues over 100,000 square meters increasing from 13 to 39 [5]. - Modern venues have evolved beyond single exhibition functions to become comprehensive urban landmarks integrating meetings, hotels, commerce, and cultural tourism [5]. Group 5: Future Outlook - The future of the Chinese exhibition industry hinges on responding to contemporary challenges and resonating with industrial developments, focusing on advanced manufacturing and modern service sectors [6]. - Urban competitiveness in exhibitions will depend on the collaborative efficiency, innovation, and vitality of the entire industrial ecosystem rather than just the scale of individual venues [6]. - The industry must achieve breakthroughs in internationalization, including having a voice in international rule-making and transitioning from participating in overseas exhibitions to hosting them [7]. - Digitalization will be crucial, with a focus on embedding digital processes deeply into business operations to create sustainable, quantifiable value [7].