Core Insights - GAC Honda's HR-V, once a leader in the small SUV market, is experiencing a significant decline in sales, with only 256 units sold in October 2023, a 62.9% year-on-year drop, and a total of 4,573 units sold in the first ten months of the year [2] - The HR-V peaked in 2021 with annual sales of 173,899 units, but sales fell to 108,961 units in 2022 and are projected to drop further to 39,371 units in 2023 and 16,033 units in 2024 [2][3] - The decline is attributed to multiple factors, including a reduction in product competitiveness and the rise of electric vehicles, which have significantly impacted the fuel vehicle market [3] Sales Performance - The HR-V's sales reached a peak of over 170,000 units in 2021, averaging 14,000 units per month, but have since plummeted to an average of less than 500 units per month by 2025 [2][3] - In 2022, the HR-V's sales dropped to 108,961 units, with an average monthly sales of less than 10,000 units [2] - Projections indicate that by 2025, the HR-V's total sales could fall to 16,033 units, marking a stark contrast to its previous performance [2] Product Competitiveness - The 2023 model of the HR-V has been criticized for its "self-harming" changes, including the removal of the 1.5T turbo engine and a decrease in maximum power from 131 hp to 124 hp, leading to diminished consumer interest [3] - Competitors like Toyota's Corolla Cross and BYD's Yuan PLUS are offering more powerful and efficient alternatives, with the Corolla Cross featuring a 2.0L hybrid system with a total power of 196 hp and the Yuan PLUS providing over 500 km of electric range [3] Market Trends - The rise of electric vehicles has been a significant factor in the HR-V's declining sales, with the penetration rate of new energy vehicles in China increasing from 15% to 27.6% in 2022 [3] - The HR-V's focus on a 1.5L fuel engine in 2025 is seen as lacking competitiveness against hybrid models, which are becoming increasingly popular among consumers [3] Strategic Responses - GAC Honda has attempted to address the HR-V's challenges by launching the 2026 model at a starting price of 89,800 yuan, but the vehicle still lacks in power performance [4] - The introduction of a 1.5L hybrid system, similar to offerings in the Japanese market, could potentially revitalize the HR-V's sales [4] - The company must upgrade its product offerings and accelerate its transition into the new energy sector to adapt to market changes and consumer demands [4]
从年销超17万辆到月销不到500辆 本田缤智怎么了？
Xi Niu Cai Jing·2025-12-01 11:32