11月新势力销量出现断层

Core Insights - The sales data for November reveals a significant market differentiation among new energy vehicle manufacturers, with some brands achieving record sales while others decline sharply [1][8] Group 1: Sales Performance - Leap Motor continues to lead the new energy vehicle segment with 70,327 units delivered, marking nine consecutive months at the top [1] - Hongmeng Zhixing achieved a record high of 81,864 units sold in November, showcasing strong growth [1] - Zeekr's sales reached 63,902 units, reflecting a month-on-month increase of 3.68% [2] - NIO and Xpeng both fell below the 40,000 unit mark, with NIO delivering 36,275 units and Xpeng 36,728 units, indicating a downward trend [5][7] Group 2: Brand Analysis - The growth of Zeekr (34.64%) masks the decline of Lynk & Co, which saw a 13.8% drop in sales from October to November [3] - Ideal Auto delivered 33,181 units, showing a slight month-on-month increase of 4.45% but a year-on-year decline of 31.92% [6] - The performance of Li Auto, Lantu, and Avita indicates that they are currently below 60% of their sales targets for the fourth quarter [8] Group 3: Market Trends - The overall market for passenger vehicles in China saw a decline, with retail sales dropping 11% year-on-year in November [8] - The reduction in government subsidies since October has led to a noticeable decrease in demand across the industry [8] - The sales targets for the top three new energy vehicle manufacturers (Li Auto, Lantu, and Avita) are under scrutiny as they strive to meet their fourth-quarter delivery goals [8]