How Re-humanizing Production Could Change Fashion’s Value Perception

Much like most clothing prices today, consumers’ talk about their fashion purchasing behavior is cheap. There is a clear disconnect between the sustainability they claim to value and what they will actually pay for. One reason for this gap is simply financial. There is a segment of the population that cannot afford to pay more for clothing, especially as prices of other goods inflate. However, the main factor influencing the propensity toward super low-priced apparel—such as T-shirts retailing for low sin ...