ROCKWOOL Group launches an inspiring new brand campaign under the tagline, “If it’s worth building”

Core Insights - ROCKWOOL launches a new brand campaign focusing on the importance of protecting built environments and the people who inhabit them, emphasizing resilience and making a positive impact on lives [1][3] - The new tagline reflects the company's commitment to providing the best products for those who matter most, aligning with their mission to ensure safety, comfort, and peace of mind [2][3] Market Dynamics - The campaign is timely, addressing increasing regulatory and customer demands for energy efficiency, carbon emissions reduction, fire safety, sustainability, and resilience [4][5] - There is a notable shift in Europe towards non-combustible, high-performance materials, with rising expectations for safer and more energy-efficient buildings [5] Campaign Strategy - The campaign will feature an emotive video and multi-channel social media efforts, initially targeting North America and select European markets, with a broader initiative planned for 2026 [6] - The new tagline aims to position ROCKWOOL as a leader in modern resilience and living, distinguishing the brand in a changing market landscape [5] Company Overview - ROCKWOOL Group is dedicated to addressing significant sustainability and development challenges, including energy consumption, noise pollution, fire resilience, water scarcity, and flooding [7] - The company is a global leader in stone wool products, employing over 12,700 people across approximately 40 countries and selling in more than 120 markets [8]