ROCKWOOL Group launches an inspiring new brand campaign under the tagline, “If it's worth building”

Core Insights - ROCKWOOL is launching a new brand campaign focused on protecting built environments and the people who inhabit them, emphasizing resilience and making a positive impact on lives [1][3] - The new tagline reflects the company's commitment to providing the best products for those who matter most, aligning with their mission to protect families, homes, and livelihoods [2][3] Market Dynamics - The campaign is timely, addressing increasing regulatory and customer demands for energy efficiency, carbon emissions reduction, fire safety, sustainability, and resilience [4] - There is a growing recognition in Europe of the necessity for building renovations, with a shift towards non-combustible, high-performance materials, positioning ROCKWOOL favorably in this evolving market [5] Campaign Details - The campaign will feature an emotive video and will be promoted through a multi-channel social media strategy, initially targeting North America and select European markets, with a broader initiative planned for 2026 [6] Company Overview - ROCKWOOL Group is dedicated to addressing major sustainability challenges, including energy consumption, noise pollution, fire resilience, water scarcity, and flooding, while helping stakeholders reduce their carbon footprint [7] - The company is a global leader in stone wool products, employing over 12,700 people across approximately 40 countries, and selling in more than 120 markets [8]