黄金税改满月，记者走访深圳水贝！

Core Viewpoint - The gold jewelry market in Shenzhen's Shui Bei is experiencing a transitional phase following the implementation of new tax policies, leading to changes in pricing and consumer behavior, while businesses are adapting to maintain competitiveness. Group 1: Market Changes - The gold jewelry business in Shui Bei has seen a slight decline in November compared to October, but it is not as "cold" as portrayed in online videos. Both merchants and consumers are gradually adapting to the new market changes [1] - The new tax policies have led to a rapid chain reaction in the gold market, with the largest gold distribution market in China, Shui Bei, undergoing significant changes [1] - The pricing mechanism in Shui Bei has stabilized, with gold jewelry prices reaching 1105 yuan per gram by November 30, which is approximately 150 yuan higher than the international gold price [2] Group 2: Pricing Dynamics - The initial confusion regarding tax calculations led to significant price fluctuations, with the price of gold jewelry experiencing daily variations close to 50 yuan [2] - The price gap between Shui Bei's gold jewelry and branded gold stores has narrowed, with branded stores like Chow Tai Fook pricing their gold jewelry around 1300 yuan per gram [2][3] Group 3: Business Adaptation - Many brand gold stores have seen an increase in tax costs, but their scale allows them to maintain lower prices compared to Shui Bei, potentially attracting more consumers to branded gold jewelry [3] - Some merchants in Shui Bei are exploring differentiation strategies, such as offering gold exchange services and focusing on high-end customization to attract consumers [3][4] - The market is shifting from a "price war" to a "value war," with the new tax policy clarifying the investment and consumption attributes of gold, pushing the industry towards higher value-added product innovation [4][5] Group 4: Future Outlook - The gold market is at a crossroads, with companies increasing their research and development investments to meet the evolving consumer preferences for craftsmanship and cultural significance [5] - As the market adapts to the new tax-inclusive pricing system, consumers are expected to enjoy a wider variety of high-quality gold jewelry options, contributing to a healthier and more sustainable industry development [5]