连云港海州：“宠物经济”赋能城市休闲 激活消费新场景

Group 1 - The event "Million Cute Pets Utopia" held at Lianyungang Garden Expo Park showcased a blend of nature and technology, featuring 66 pet families participating in activities that included pet parades, competitions, and ecological interactions, highlighting the diversification of urban leisure and the integration of "cultural tourism + pet economy" [2] - The pet parade combined ecological and technological elements, with a star deer named "Niu Niu" and other animals creating a healing atmosphere, while robotic dogs showcased technological highlights, aligning with the park's theme of ecological and innovative coexistence [2] - The event activated immediate consumer demand with stalls selling pet supplies like leashes and custom collars, indicating a strong market interest in pet-related products [2] Group 2 - The "Lollipop Fireworks Show + Dog Obstacle Race" merged ceremonial and competitive aspects, with pet families participating in agility tests that fostered interaction and camaraderie among pet owners [3] - The event's social attributes were further enhanced by activities like dog tug-of-war and "foodie racing," allowing pet owners to exchange tips and lifestyle ideas, establishing the park as a new social hub for urban pet owners [5] - The core of the pet economy is "emotional consumption," and the event provided a platform for such experiences, meeting the emotional needs of pet owners while extending the consumption chain for pet products, dining, and experiential services [5]