Zheng Quan Shi Bao Wang·2025-12-01 13:03Core Viewpoint - The strategic cooperation between Hunan Broadcasting and Television Group and Zhangjiajie City Government marks a significant step in the restructuring of Zhang Travel Group, aiming to enhance the cultural and tourism integration in Zhangjiajie and promote it as a world-renowned tourist destination [1][2]. Group 1: Strategic Cooperation - The signing ceremony is a key action to implement the provincial government's requirements for revitalizing the Duyong Ancient City, facilitating the transformation and upgrading of Zhangjiajie's cultural tourism industry [2]. - Zhangjiajie attracts over 40 million domestic and international tourists annually, indicating a vast market potential for cultural tourism consumption [2]. - Hunan Broadcasting Group possesses strong platform capabilities and innovation in the "cultural and tourism integration" sector, which will create a new development model of "media + cultural tourism" [2]. Group 2: Project Development - The cooperation will lead to the establishment of a joint venture to initiate the quality improvement project of Zhangjiajie Duyong Ancient City, with a target opening date set for July 1, 2026 [4]. - The "Youth Duyong City" will feature a series of products, including the first "Ecological Fantasy" and various cultural tourism experiences supported by Mango IP [4]. - The project aims to transform Duyong Ancient City into a trendy new landmark and a new model of cultural tourism integration, appealing to younger demographics [4]. Group 3: Industry Impact - The restructuring of Zhang Travel Group is a critical layout for optimizing cultural tourism resource allocation at the provincial level, aligning with the strategy to establish Hunan as a world tourism destination [5]. - Hunan Broadcasting's involvement in the restructuring is a response to the call for cultural tourism integration, leveraging Mango IP to activate core tourism assets in Zhangjiajie [5]. - The collaboration is expected to create a closed loop of "IP + scene + consumption," broadening profit margins and achieving a win-win situation for provincial strategy implementation and corporate development [5].