【图解】权威解读:5方面举措破解供需错配 最大程度激发消费潜力
Zhong Guo Jing Ji Wang·2025-12-01 13:11

Core Viewpoint - The article discusses the implementation of a new plan aimed at addressing structural mismatches in supply and demand within China's consumer goods market, emphasizing the need to enhance adaptability between supply and consumer preferences to maximize consumption potential and promote economic circulation [3][6]. Group 1: Implementation Plan Overview - The Ministry of Industry and Information Technology, along with five other departments, has issued an "Implementation Plan" to enhance the adaptability of consumer goods supply and demand [3]. - The plan aims to address existing structural mismatches in various sectors of consumer goods [3]. Group 2: Key Measures Proposed - Five key measures are proposed to tackle supply-demand mismatches: 1. Expand Incremental Supply: Accelerate the application of new technologies and innovative models [7]. 2. Deepen Existing Supply: Increase the supply of specialized and new products, focusing on areas like green, health, rural, and national trends [11][12]. 3. Precise Matching of Diverse Needs: Address the differentiated needs of various age groups, including children and the elderly, through targeted actions [13][15][16]. 4. Scene Empowerment: Cultivate new consumption scenarios and business formats, promoting platforms for product launches and exhibitions [17][18][19]. 5. Optimize Environment: Create favorable conditions for development by leveraging new policies, enhancing financial support, and maintaining market order [21][22]. Group 3: Focus Areas for Development - The plan emphasizes the importance of aligning production with consumer preferences from the design stage, ensuring dynamic matching in quality, structure, and utility [5][6]. - It highlights the need for a comprehensive approach that includes user participation in design and the integration of artificial intelligence across the entire production and sales chain [12].